Innovation Management ? 5 Ideas An Hour
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. 5 ideas an hour The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner. From the above it is clear that a large number of good ideas are required before the innovation process can truly begin. Given that the bright ideas themselves would have been chosen from a larger pool of general ideas, the problem becomes one of maximising idea generation before idea selection begins. One method of generating such a huge pool is to take advantage of some of the well known idea generating methods and principles, including: a) The sum of ideas produced by individuals working alone is greater than the number of ideas produced by a group consisting of those individuals. b) Incremental productivity produces more output than a "do your best" approach. By tasking individuals to generate five ideas an hour, they will produce forty in an average working day. Multiply that by "n" number of individuals in the firm and you have n X 40 ideas per day. A hundred individuals are able to produce 4000 ideas a day. c) As stated above, creativity is problem identification and idea generation. Idea generation without problem identification reduces total output, as individuals have only a vague notion of what problem they are attempting to solve. Focus as much on problem identification as idea generation. d) The production of such vast numbers of ideas requires the need for idea management. Knowledge Managers will be required. Ideas are valueless unless they are successfully implemented and that will not happen unless an Idea Manager takes control. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
Related News
|
 |
|
|
RELATED ARTICLES
How To Do What You Dont Want To
Before I reveal it, shall we review some things that will help you understand it? Let's start with the premise that you are made up of seven centers (all within you). Each one of these centers--"majestic workhorses"--has influence over your life.
Intuition Power In Three Steps
Have you ever used your intuition to solve problems? Can you trust your intuition? Can you improve it?
Success Tip From Yachting - Try To Fix The Problem Yourself
At 28, Ellen MacArthur is a world record holder. In 2005, she broke the speed record for sailing solo non stop around the world.
Creativity and Innovation Management - Special People?
People often think that there is a creative type. This is a myth.
Innovation Management ? Isolating Problems and Implementing Solutions
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
Opportunity: Could You Be Colour-blind?
Do you consider your vision perfect? You may never have needed an eye specialist in your life, but this is no indication of perfect vision. And if you just happen to also think that opportunity has not been fair to you, you could be suffering from what I refer to as "Opportunity Colour-blindness!"
Business Innovation ? Real Self versus the Trained Self
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
Let the Seeds Grow
The thought that every great thing that has ever happened, been spoken or invented began first with a single idea is not a new one, but one I don't think many people have taken to heart.
Mother Of Invention Or Dummy? You Decide!
What would you say to yourself if when faced with a severe problem that could potentially devastate your lifestyle? What would happen if you "did" the first thing that came into your mind? Would you be proud of yourself? Analyze what Jim did and see how you would measure up.
Business Innovation ? the Value of Role Play
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
Business Innovation ? Confidence in People
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
6 Steps to Super Mindpower
Ever hear "You can't teach an old dog a new trick?" Well that might be true for dogs, but it's NOT TRUE for humans! Today's research has proven your brain can continue to physically grow -- even into very advanced old age.
Prevention is Better Than Cure... Says Who?
You've likely heard this before... "An ounce of prevention is worth a pound of cure."
12 Tips for Taking Smart, Calculated Risks
Most of us know we should take more risks. But the "no-guarantee" component of risk-taking makes it a scary proposition in many instances.
Perfectionism - The Dangerous Trap!
Just when I have something figured out, along comes another how-to-article telling me how to be or do something better or even change my entire life. No matter where I turn, I am constantly reminded that I am not good enough in more ways than one. I am not smart enough, not rich enough, not slim enough, not efficient enough, not pretty enough, not powerful enough, not "with it" enough and probably "out of it" altogether.
Howd They Do That?
"How'd they do that?" I asked myself time and time again in my youth.
Business Innovation ? Blocking: Saying YES or NO
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
Great Ideas and Radical or Disruptive Innovation
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
Accelerate Your Learning
Although you may not currently be a student, learning is a life long process. Perhaps you need to learn something new for your job, or you would like to learn a new language before you take a vacation abroad, or you want to "brush up" on math so you can help your children with their homework. For many of us school and/or learning were not pleasant experiences, so we may hesitate to attempt to learn something new. Fortunately there are ways to enhance the learning experience to help make learning fun, easy, and successful. (This process works for kids too.)
Can A Simple Idea Change Your Life?
Ideas happen all the time. And when I say an idea, I don't just mean a mere thought. An idea is more than a mental opinion and it is loftier than a sentiment. An idea is a special thought. It is a thought that gives you a rush, a sparkle, a feeling of exhilaration.
|
